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TumiThe Leading International Travel, Lifestyle and Accessories Brand, Celebrated the Grand Opening of its first China Flagship store at the iconic Shanghai Center. Tumi welcomed guests to an exclusive launch event in celebration of the flagships Grand Opening-AN EVing Rooted in Design, Culture, and meaningful Connection. This Milestone Flagship is the latest reflection of the brands Continued Investment in the Region and Its Commitment to Serving The Global Travel with Immersive, Elevated and Personalized Retail Experienceses.
An Exclusive Milestone Celebration
A symbolic ribbon-cutting ceremony marked the evcation, drawing notable guests from across the region and beyond and beyond and featuring a special appearance by newly named Asia-Pacific Brand Ambassador Wei Daxun,
Tumi China, Senior Director Julian Yung, VP of Apac and Me Aris Maroulis, Tumi Asia-Pacific Brand Ambassador Wei Dax, Tumi Creative Director Victor Sanz, EVP and Coo of Shanghai Tentre Byron Kan
Tumi Creative Director Victor Sanz Said, “Returning to Shanghai and Seeing Everything come to life was if. The energy in the room, the conversations, the people – it was all truly inspiring. Everyone brieft something unique to the moment, and thats whats it unforgettable. I couldnt imagine a better way to kick off this exciting chapter for tumi here in Shanghai. “
Following the ribbon-cutting, over 500 estered guests was welcomed to an exclusive after party help in the flagship. Guests explred the space and discovered a curved selection of tumis premium collections, including Alpha Bravo and Harrison. The evening also celebrated the launch of chapter 3 of the uncomprommingly light campaign, brough to life through the dynamic 19 degree lite collection and the presence of the presence of the presence of Ambassador Wei Daxun. The afterparty further elevated the Evening with Entertainment and Interactive Workshops, as Guests Enjoyed A BESPOKE FAN-Personalization Experience Experience that Paid Tribute to Shanghais Cultural Richenes. Inspired by the Citys Creative Pulse and Legendary Skyline, Tumis Personalization Service Introduced An Exclusive Shanghai Mold Specially Crafted for the Event, ENABLING GUESTS to create custom Keepsakes. To conclude the full-day celebration, guests was invited to a dynamic in-store experience featuring curied music, Fine Wine, and Exclusive Customization Offerings-SEAMLESLY BLENDING TUMIS TURDING TUMIS TURDING TUMIS Ethos with the Citys Vibrant Creative Spirit.
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Tumi Creative Director Victor Sanz (Left) and Vice President of Asia Pacific and Middle East Aris Maroulis addressed guests during the event, which also featured
Immersive Store Design Featuring Art, Displays, and Activations
Rooted in tumis committee to purposeful, performance-Driven innovation, Each element of the flagships immersive design-for the sculptural faade to curved LED Screles and Eve Journey Art installation-seamlessly blends the brands signature minimalist luxury with modern architectural aesthets.
Echoing the sculptural elegance of 19 degrees, the flagships bold exterior greets visitors with a casting metallic panel faade defined by fluid contours. This striiking design detail is a nod to the collections signature curvature and reflects the brands commitment to thinktful craftsmanship-related from the outside in. Conveying Efortless ELEGANCE In Motion, Refined Scenario-Based Displays Showcase the full range of tumi mens, womens and travel accessories throughouts A distinctive open-confidence vip area presents meticulously curved premium travel and lugging offerings, while clients can visit the visit the interactive materials wall to experience-edge tumis innovations Design Material Technology Firsthand.
Unique to the Shanghai Flagship is a dedicated art installation space that bridges tumis design philosophy and local artisan culture. Rooted in Respect for Material Integrity and Purposeful Craftsmanship, The Debut Work, Journey, was Created from Bamboo by renown contemporary artist xu fei. Exploring the Inspection of Movement, Internation, and Form, Journey Draws on the ancient Chinese cosmological concept of round heaven and square earth-a balance of flure and GRONDING THITENC to design. The installation embodies the brands belief that travel is not just about where youre going, but how you move through the world-with class, resilience, and meaning.
Tumi China Flagship store at Shanghai Center
Address: Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai.
Opening hours: 10am – 10pm
For more information about the flagship opening, additional content, and brand updates, follow along with on tumi.com and @tumitravel social media channels.
About Tumi
Since 1975, Tumi has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beauty all the alle apects of life on the movie. Blending flwless functionality with a spirit of inguity, wascomitted to empering journeys as a lifelong partner to molers and makers in pursuit of their passions. For more about tumi, visit Tumi.com And follow on Instagram, Tiktok, Facebookand YouTube,
