McDonalds India (West & South), operated by Westlife Foodworld, Witnessed UnprecedenD Demand Following The launch of its innovative protein plus SLICE, WITH MUTH MUTH MUTH MUTH MULH MULH MULH MULH MULH MULH SLEME SLECE SLECE on the very first day. The brand served more than 32,000 Slices Within 24 hours of launch, delivering approximately 160,000 grams of plant-based protein to customers access west and south india.
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Hon’ble FDA min of Maharashtra, Shri Yogesh Kadam, Director-CSIR-CFTRI, Along with the CEO and the Md of WestLife Foodworld at the Launch Event of McDonalds Prottein Plus Slice
The response was immediati and overwhelming, with customers eagerly customizing their favorite burgers with the protein enhancement. Mumbai Led the Region With Over 11,000 Slices Sold, While Pune and Ahmedabad Each Surpassed 3,000 Srices. Strong Performance was also observed in Bengaluru and Chennai, with Each Exceging 1,500 Srices.
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The new protein plus SLICE Co-Developed by CSIR-CFTRI
The newly launched protein plus range, features a first-off-Id-kind 100% Vegetarian, Plant-Based Protein Slic that Adds 5 Grams of Protein to any burgeer. For the first time in the qsr industry, mcdonalds is revolutions how people eat by allowing customers to add one, two, or even three slices to their face boygers, Empowering is the Great Greaty Choice without Compromising Taste.
The launch event was inaurated by Shri Yogesh Kadam, Honble Minister of State for FDA, Government of Maharashtra, Who Emphasized The Growing Need for Safer and Nutritious Food Choies that they are the next Consures.
Developed in collaboration with the prestigious CSIR-CENTRAL FOOOD Technological Research Institute (CFTRI), under the ministry of science & technology, government of Indian No artificial colors or flavors and is free from onion and garlic, making it suitable for a wide range of dietary preferences.
Akshay Jatia, Chief Executive Officer, Westlife Foodworld Said, “At McDonald’s India, We have always believed in giving our customers more choice, and this time, we are giving them the power to personalize his protein into. The protein plus range allows them to enjoy their favorite mcdonald’s burgers without compromising on their protein needs or the taste. It also reflects our ongoing committee to our ‘real food, real good’ Philosophy, Bringing Togetra Flavor, Nutrition, and Food Science. We are grateful to CSIR-CFTRI for Partnering with Us to Bring This Forward-Thinking Product to Life. Togeether, we remain committed to crafting menu items that are both wholesome and delicious, combining locked locally available available ingredients in a way where great taste and nothing go hand in hand,
Dr. Sridevi Annapurna Singh, Director, CSIR-CFTRI Said, “Building on our earr Success with the Multi-Millet Bun, We Are Excited to Continue Our Partnership With McDonald’s India to Advance Nutritional Innovation in the Qsr Space. The Protein Plus Slice is an outstcome of Science-Backed Formulation and a Shared Vision to Elevate Everyday Meals through Nutrition. This partnership showcases how industry and scientific institutions can come togaTher to brings meaningful nutritional upgrades to mainstream eating,
This Remarkable Market Response Reinforces McDonalds India Commitment to its Real Food, Real Good Philosophy and Demonstrates The Brands Leadership in Menu Innovation Preferences.
Customers Across West and South Can Now Savor their Eve Burrels with the added Nutritional Goodness of Protein, Whather Dining in, Picking Up via Drive-Thru, ORODERING from ORODERING from McDelivery App.
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