Bhopal
The five -day training workshop for newly appointed Assistant Public Relations Officers of Madhya Pradesh Public Relations Department at Makhanlal Chaturvedi National Journalism and Communication University was inaugurated by Vulguru Vijay Manohar Tiwari and Additional Director Gurmeet Singh Wadhwa on Thursday. On this occasion, Kulguru Shri Tiwari said that public relations officers have been used to take special care of the people. He said that while writing the PRO, his inner journalist should not be allowed to die, he should always be awake. Mr. Tiwari said that if the PROs directly connect with the public, the public will like it. Talking about writing well, he said that the power to write well comes from reading good, so you should read a lot so that you can write well. Mr. Tiwari said that the next 25 years are very important. When 100 years of independence will be completed in 2047, your contribution and role in this will also be very big. Vulguru said that public relations officers should work with good intention and intention. Those who do very good work in the village, innovation, should meet sarpanches and their stories should be conveyed to the people through writing. Talking about writing on the subject related to education, health, agriculture, garden, infrastructure etc., he said that you should know about the history, the merits of whichever district you go to.
Additional Director of Public Relations Department Shri Gurmeet Singh Wadhwa said that public relations officers should try to give unique and different news in addition to routine news. Talking about being alert always, he said that if the PRO has to be successful, then coordination with the media is very important. Referring to the improvement in news writing, he said that look at the lead and head line of newspapers daily and learn something new from them. Mr. Wadhwa said that the work of Public Relations Department was from 10 am to 6 pm before social media, but in today’s era this work has become 24 hours. He said that due to social media, you have to play your role with caution and vigilance.
Senior journalist Praveen Dubey said that Public Relations Officer works as a bridge between the government and the society. The present era is of social media, so PRO The role has also changed. Earlier the publicity was the main task, but nowadays the responsibility of Crisis Management has also been fulfilled. Mr. Dubey asked public relations officers to take special vigilance while studying and posting anything on social media. After the Shubhanbh session, in the next session, the subject expert on the subject expert on the subject of the geographical information, area, population of Madhya Pradesh. Sharma provided important information. At the same time, Kamlesh Maheshwari expressed his views on the subject of social media management. In the final session, subject expert Manoj Srivastava provided important information on agricultural development schemes.
