Acclaimed Actor and Sustainability Advocate Bhumi Pednekar, Along with Her Sister, Lawyer-Turned-Entrepreneur Samiksha Pednekar, Unveil Backbay A next-generation beverage brand that reimagines hydration for the modern Indian lifestyle. Rooted in Wellness and Shaped by Conscious Consumption, Backbay’s Debut Offering is Natural Mineral Water, Bottled at Source in the Himalayan Foothills. Rich in naturally occurring minerals and electrolytes, it’s houseed in sleek, planet-conscious cartons-designed as a bold, sustainable alternative to traditional pet packaging.
Bhumi & Samiksha Pednekar, co-founders of backbay
Backbay is crafted for a new generation of mindful consumers who seek purpose, purity, and Internationality in his Everyday Choices. Originating as glass, the water slowly filters through mineral-art forms, absorbing naturally Occurring Magnesium, Calcium, and Potassium. It is drawn from a protected Himalayan Reservoir and Bottled in a Women-Led Facility in Himachal Pradesh. Backbay delivers clean, naturally alkaline minraral water designed to nourish bot your body and your values.
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A new-age beverage brand reimagining hydration in India
“I’ve always been conscious of what i consume and how it impacts my health and the environment,” Says Bhumi Pednekar, “When I look at the bottled water space, it felt outdated and Lacking in Trust. Despite eating the most essential beverage, water hasn Bollywood meaningful innovation. Are either Expected or Inaccessible. Sustainability, and long-term impact.
At the heart of backbay is its sustainability-firist packaging. The water comes in lightweight, FSC-CERTFIED Paperboard Cartons Topped With Plant-Based Caps Made from Sugarcane Resin. Fully Recyclable, Travel-friendly, and Built to withstand India’s Heat without Chemical Leaching, these Cartons are as functional as they are future-future.
“Water is the most essential product we consume every day, Yet Ironically, IT’s also the most overlooked,” Adds Samiksha pednekar,The category is flooded with vague claims, plastic pollution, and a lacked of transparency. With backbay, we saw a clear gap, to build a hydration brand rooted in integrity, design, and conscious sourcing. This wasn’t just a business options; It was a chance to simplife choices in a clutted space and brings Clarity to something as fundamental as the water we drink. “
Backbay Into Versatile Carton Sizes Tailored to Fit Seamlessly INTO Your Lifestyle. The 500 ml pack is perfect for on-the-Go Hydration-Whether youre your heading to the gym, commuting, traveling, or powering through a busy workday. For more Sustained Refreshment at Home, In the Office, In Wellness Spaces, Across Horeca Establishments, The 750 Ml Option offers Optimal Convenience and Eco-CONSCIOUS Style.
Backbay aqua will enter the market at the end of August, Launching Across Select Cities Through a Well-Planned Mix of HIGHHHHHH-EIPACT RETAIL and Quick-Commerce Channels. The brand’s omnichannel rollouts includes leading platforms such as swiggy instamart and zepto, supported by its own d2c website and amazon to ensure seamless accessibility. To further strengthen its presence, backbay aqua will also be available at top-tier grocery destinations like nature’s basket and foodstories, as well as through selectlitty partners. Anchored in a Wellness-Driven Product Philosophy, A Transparent and Sustainable Supply Chain.
Water in a box yes, because what’s good for you should also be good for the planet.
