As Temperatures Rise during the hottest weeks of the year, 7UP is bringing new flavors and chill experiences that leave consumors feeling super duper refreshed in the summer heat.
‘7 days of super duper summer’ social stunt brings a snowy surprise to scorching cities across the region.
As the Summer Sun Blazes and Temperature Climbs, 7UP Brings snow to summer, delivering refreshment that cuts through the heat. Following New Global Research (1) From 7Up, It’s Clear That Staying Cool DURINGOne of the hottest weeks of the year – when cites like Mumbai, Cairo, Riyadh, and Dubai Regularly Reach Average of 38C – is a Universal Challenge. This Insight, and 7UP’s Commitment as the Super Duper Refresher, Has Fueled 7up’s’7 days of super duper summer‘Campaign Taking Over Social Media Feeds With Surprising CGI (Computer-generated imagery) Content that transports you to a refreshing snow-filled oasis.
7 days of super duper summer (AI-Generated Image)
New Research from 7UP Reveals that Rising Temperatures in India is Affecting Daily Life With Almost 81% Saying EveryDay Tasks Take Significly Longer to Complete. In Fact, Across Hot Weather Markets, Like the India, UAE, Saudi Arabia, and Egypt, Two out of Three People Say they’d rather be covered in a scorching day – a century of 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day.
7UP, The Ultimate Refresher, is here to help! With its zesty lemon-lime flavor and crisp fizz, 7UP delivers an all-consumping, revitalishing boost when it’s needed most. It’s full-body cool-down you crave (no cold showers or giant fans required!), Because when the Sun is Blazing and the Sweat is DRPPING, there’s simply not not cracked Ice-Cold 7UP to Finally Refresh.
Turning up the Cool Factor Further, 7UP is Working With Some of the hottest content creators across the globe to brings super duper refresher to life digitally, celebrating the ,7 days of super duper summer ‘ – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer.
(Link to view the film:www.instagram.com/reel/dmfkimti3di/igsh=mws5exlwadq3ngxuag===,
Form July 14 to July 20Social Media Feeds Accrows The Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow Falling in EveryDay Summer SCENES – A DUBAI ROOOTOP, A DUBAI ROOOTOP, A CUBAI ROORTOP India’s Iconic Landmarks of Cities. The unexpected twist economy is triggered by the simple act of opening a can of 7up. Bringing the digital stunt to even green greencer audiences, influencers access cites also joined the brand to post their own snowy Scenes as they crack open a refreshing can of 7up.
Commenting on the announcing, Shailja Joshi, Category Lead, Cola and Flavors, PEPSICO India Said, “7Up has always done about creating refreshing mothers that delight the senses – through flavor, sound, and now, visuals. After Super duper refreshment proposation in a way that’s bold, immersive, and distinctly 7UPH. Snow -Filled Escapes –it’s imaginative, spontaneous, and joyful -Everything 7UPHING 7UPHAN Stands for, Delivered in a Way That Deeply Connects with Today’s Generation. “
Salman butt, Global Senior Marketing Director at 7UP, Who commissioned the research commented, “The physical impact of extrame heat on our body cannot be understood, but somes a refreshing break is all we need to get back back to normal. Whethr it’s a mment a mment to rest the busy or au. Cool yourself Down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. Made them feel refreshed in the moment.
The activation will culminate in a final brand montage reel Posted globally on 20 July, Showcasing All Seven Days of Snow, All Seven Cights, And One Clear Message: 7UP DIDNK SHON SHW UNESUMMER snowed Up.
This latest initial extends 7Up’s ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory mongo(Mogo is a registered trademark of brandmusique)-Developed Using Emotion-Mapping Technology to Evoke upliftment and Chill. Now, It Ventures Further, Transforming Heatwaves Into Visually Stunning snow days – Proving that refreshment can, indeed, change everything.
Head to 7UP‘s socials to see how it’s refreshing people are across the world with its crisp taste, brings the invigorating feeling of fresh snow to the sweetaty summer heat at 7UPIndia (Instagram Handle). For Further Information on the Global Brand Platform and Local Market Activity, please refer to Local Websites.
* 7UP is a trademark of pepsico for all international markets excluding the US
Notes to editors
(1) The Research Consists of an online survey of 8,000 adults, Including 2000 UK Adults (Nationally Representative on the Basis of Age/Gender/Region), 2000 in adults, 2000 in adults, 1000 uae adults, 1000 EG Adults, 1000 EG Adults, 1000 dults, 1000 dults, 1000 kk Adults, 1000 ksa adults, was commissioned by pangolin on behalf of 7UP and conducted by Market Research Company Onepoll, in Accordance with the Market Research Societys COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYS COCETYs. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and area paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll Research Team. Onepoll are mrs company partners, corporate membership of esomar and members of the British polling council.
About Pepsico
Pepsico products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories Around the World. Pepsico Generated Nearly $ 92 Billion in Net Revenue in 2024, Driven by a Complementary Beverage and Convenient Foods Portfolio That Includes Lay’s, Doritos, Cheetos, Gatorade, Gatorade, Gatorade, COPSI-collection Mountain Dew, Quaker, and Sodastream. Pepsico’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $ 1 billion Each in Estimated Annual Retail Sales.
Guiding Pepsico is our vision to be the Global Leader in Beverages and Convenient Foods by Winning With PEP+ (Pepsico Positive). PEP+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating with inspiring poster For the planet and people. For more information, visit www.pepsico.com, and follow on x (twitter), Instagram, Facebook, and LinkedIn @Pepsico.
